Broadcast Advertising

Broadcast Advertising is refering to television advertising on stations which are broadcast over airwaves.  In Cleveland, these stations include WEWS (ABC), WJW (FOX), WKYC (NBC), WOIO (CBS), among others.  Vision Media and Marketing works with all these stations to get the best value for our clients.  Depending on your target demographic and the current inventory situation, we'll use the latest Neilsen data to negotiate your media buy to get the best value for your advertising dollar.

Generally, businesses need multiple locations, or be a big enough draw to make advertising on broadcast television practical.  The cost per commercial is much higher than cable, but the audience is also much larger and over a wider geographic area.